Every company claims to be data culture driven. It’s become the corporate equivalent of saying you enjoy long walks on the beach. Everyone nods along, but what does it actually mean when the conference room doors close and real decisions need making? The truth is messier and more interesting than the buzzwords suggest. Companies don’t […]
The 4 Archetypes of Data Culture: Which One is Your Company? Read More »
Warren Buffett talks about moats in business. He means the competitive advantages that keep rivals at bay, the things that make a company hard to copy or compete with. The metaphor works because medieval castles with moats were annoying to attack. You could see the castle, you knew what it was, but getting there meant
How to Build a “Moat” Around Your Content Strategy Read More »
Project management has become a graveyard of metrics. We measure velocity, burn rate, story points, cycle time, and dozens of other numbers that promise to tell us if we’re winning or losing. The irony is that the more we measure, the less we seem to know about what actually matters. Most project managers operate like
Why the Pareto Priority Index Is the Only Metric Your Project Manager Needs Read More »
Every sales leader knows the feeling. You walk into a Monday morning meeting, and the energy feels wrong. Your top performer from last quarter is suddenly quiet. The team that used to challenge each other playfully now sits in careful silence. Something shifted, but you can’t quite name it. This is where most organizations make
Data as a Shield: Using Performance Metrics to Protect Your Sales Culture Read More »
The Chief Data Officer used to be the person who made sure everyone had access to dashboards. Now they’re being asked to run parts of the business like a miniature CEO. This shift isn’t subtle. It’s the difference between being invited to the strategy meeting and being responsible for whether the strategy actually makes money.
The Chief Data Officer’s New Mandate: P&L Responsibility Read More »
Most CFOs treat data the way medieval cartographers treated blank spaces on maps: they acknowledge it exists, they know it matters, but they’re not quite sure what to do with it. The irony is thick. These are the same executives who can tell you the depreciation schedule of every forklift in the warehouse but struggle
The CFO’s Guide to Seeing Data as a Balance Sheet Line Item Read More »
The sales floor operates on a peculiar logic. A number appears on a dashboard, and suddenly grown professionals begin behaving like teenagers chasing high scores in a video arcade. They refresh their metrics obsessively. They celebrate arbitrary milestones. They develop elaborate rituals around pipeline reviews. The question isn’t whether quotas change behavior. They obviously do.
Gamification or Grinding? The Behavioral Analytics of Quota Pursuit Read More »
Most sales leaders treat velocity like a speedometer. They glance at it, note the number, and either press harder on the gas or wonder why they’re stuck in traffic. But velocity, in its truest sense, has never been just about speed. Ask any physicist and they’ll tell you: velocity is speed with direction. This distinction
Revenue Under the Microscope: A Scientist’s Approach to Sales Velocity Read More »
You know the mental gymnastics you do when buying a $6 latte? That quick calculation where you weigh the artisanal oat milk against your monthly budget, consider whether you really need the extra shot, and somehow justify it because you skipped lunch yesterday? That same cognitive process, oddly enough, is more relevant to pricing a
The Coffee Shop Test: Applying Everyday Analytics to High-Ticket Items (Pricing) Read More »
We live in the age of measurement. Every click, every purchase, every hesitation before closing a browser tab gets recorded somewhere. Organizations have become obsessed with letting data drive their decisions, as if data were a trusted chauffeur who knows all the shortcuts. But there’s a problem nobody wants to talk about: people hate being
The Psychology of Data: Why Humans Resist Being “Data-Driven” Read More »