There’s something almost insulting about the Ansoff Matrix. Here’s this tidy little two by two grid, invented in 1957, claiming to capture every possible way a business can expand. Four boxes. That’s it. Your entire growth strategy, distilled into a framework so simple you could sketch it on a napkin during lunch. And yet, like […]
Most businesses don’t die from bad decisions. They die from no decisions at all. You sit in meetings where everyone nods. Your products still sell. Customers still pay. Revenue looks stable, maybe even slightly up. Yet something feels wrong, like watching a plant that hasn’t grown in months but hasn’t died either. It just exists.
The Ansoff Matrix Audit: How to Tell if Your Business is Stagnating in 10 Minutes Read More »