The average sales rep spends six hours a week updating their CRM. That’s a lot of hours per year staring at empty fields, trying to remember whether the prospect said they’d circle back next quarter or next month. It’s cognitive labor dressed up as administrative work, and everyone hates it. Yet here we are, still […]
Gamifying the CRM: Using Data to Turn Data Entry into a Competition Read More »
Your CRM system probably knows more about your customers than you do. It remembers every email they opened, every page they visited, every time they downloaded a white paper at 2 AM. It tracks their job changes, their company’s funding rounds, and that time they attended your webinar but left after twelve minutes. The question
Nobody wants to be the weatherman predicting storms. Yet in business, someone has to stand up and say the ship is headed toward rough waters. The question isn’t whether bad news needs delivering. It’s how you deliver it so people actually listen, understand, and most importantly, act. Data changes everything about this ancient human problem.
How to Deliver Bad News: Using Data to Forecast a Downward Trend Read More »
Every company claims to be data culture driven. It’s become the corporate equivalent of saying you enjoy long walks on the beach. Everyone nods along, but what does it actually mean when the conference room doors close and real decisions need making? The truth is messier and more interesting than the buzzwords suggest. Companies don’t
The 4 Archetypes of Data Culture: Which One is Your Company? Read More »
We live in the age of measurement. Every click, every purchase, every hesitation before closing a browser tab gets recorded somewhere. Organizations have become obsessed with letting data drive their decisions, as if data were a trusted chauffeur who knows all the shortcuts. But there’s a problem nobody wants to talk about: people hate being
The Psychology of Data: Why Humans Resist Being “Data-Driven” Read More »
Everyone wants data culture. Few companies actually have it. The usual suspects get blamed. Not enough dashboards. Teams don’t know SQL. Leadership doesn’t request reports. So organizations throw solutions at the symptoms. They buy analytics platforms. They hire data scientists. They mandate training sessions where employees learn pivot tables while mentally composing their grocery lists.
Data Culture is Not a Spreadsheet Problem—It’s a Psychology Problem Read More »