Data Quality

Stop Blaming Your CRM: 5 Reasons Your Data Quality Actually Sucks

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Your CRM isn’t broken. It’s just holding up a mirror, and you don’t like what you see. Every few months, someone in your organization floats the idea of switching CRMs. Salesforce isn’t cutting it. HubSpot feels clunky. Maybe Pipedrive will fix everything. The demos look promising, the sales rep is enthusiastic, and for a brief […]

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What Gordon Ramsay Can Teach Us About Data Preparation

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When Gordon Ramsay walks into a struggling restaurant on Kitchen Nightmares, he doesn’t immediately redesign the menu or retrain the staff. He opens the walk-in refrigerator. And what he finds there tells him everything he needs to know. Rotting lettuce pushed behind fresh produce. Frozen fish labeled as fresh. Ingredients purchased months ago sitting next

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