Sales Pipeline Analysis

The CRM Survivalist: 3 Metrics to Watch During a Market Downturn

When the economy contracts, most businesses treat their CRM like a lighthouse keeper treats fog: they squint harder at the same old instruments, hoping visibility will return. But market downturns don’t just obscure the path forward. They fundamentally change what matters. The metrics that made you successful when customers were abundant become actively misleading when […]

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The Culture of Clean Data- How to Make Your Sales Reps Love (or at Least Use) the CRM

The Culture of Clean Data: How to Make Your Sales Reps Love (or at Least Use) the CRM

Every sales manager has lived through the same quiet tragedy. You invest in a shiny CRM system, train the team, set up dashboards that would make a NASA control room jealous, and then watch as your sales reps treat data entry like a dental appointment they keep rescheduling. The problem isn’t the technology. The problem

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