Revenue Operations vs. CRM Management- Understanding the Strategic Shift

Revenue Operations vs. CRM Management: Understanding the Strategic Shift

Most companies treat their CRM like a filing cabinet. They stuff it with contact information, track activities, and generate reports. Then they wonder why growth feels like pushing a boulder uphill. The problem isn’t the system. It’s the thinking. CRM management operates within boundaries. Revenue Operations tears down those boundaries and asks a more dangerous […]

Revenue Operations vs. CRM Management: Understanding the Strategic Shift Read More »