Clean Data

Why Your CRM Needs a Chief Cleaning Officer, Not Just an Admin

Why Your CRM Needs a “Chief Cleaning Officer,” Not Just an Admin

Leave a Comment / Clean Data, CRM /

Most companies treat their CRM like a junk drawer. You know the one. That kitchen drawer where batteries live next to rubber bands, expired coupons, and mysterious keys that probably don’t open anything anymore. Everyone tosses things in. Nobody sorts through it. And when you actually need something, you waste fifteen minutes digging through chaos. […]

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Clean Data, Dirty Hands- Why Owning the Supply Chain is the Ultimate Analytics Play

Clean Data, Dirty Hands: Why Owning the Supply Chain is the Ultimate Analytics Play

Leave a Comment / Business Analytics, Clean Data /

We talk about clean data like it’s rain. Clean, pure, falling from the sky into our carefully positioned buckets. The reality is messier. Data is more like oil. Someone has to drill for it, refine it, and get their hands dirty in the process. Most companies treat analytics as a consumption problem. They want the

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