Business Analytics

You’re drowning in data. Your dashboard glows with metrics that supposedly tell you everything about your business. Conversion rates, click-throughs, engagement scores, revenue per user. You’ve got numbers coming out of your ears. And yet, you’re making terrible decisions. The problem isn’t your analytics. The problem is that you’re measuring the wrong thing entirely. You’re […]

Most businesses are hunting for new customers while their best opportunities are already in their database, probably checking their spam folder for that generic email blast you just sent. The marketing world suffers from a peculiar blindness. We obsess over acquisition costs, conversion rates, and landing page optimization. Meanwhile, the customers who already bought from

You spent three hours crafting that data analysis. You traced every thread, explored every angle, built your argument brick by careful brick. You hit send feeling accomplished. Your boss reads the first paragraph and stops responding. What happened? You organized your thinking like a story. Your boss needed it organized like a verdict. The Courtroom